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the office-based, primary care physician who wants to give patients access to more information without having to provide it via individual phone calls; |
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an employee with a sick child who needs to know when to call the doctor; |
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a managed care organization striving to reduce unnecessary emergency room visits and empower its members by giving them the information required to make good medical choices; |
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a healthcare portal that aims to increase Web traffic and differentiate its site by providing "best-of-breed" content. |